This type of tourism is focused on tourists coming into a region to either participate in an event or to see an organized event put on by the city/region. This type of tourism can also fall under sustainable tourism as well and companies that create a sustainable event to attend open up a chance to not only the consumer but their workers to learn and develop from the experience. Creating a sustainable atmosphere creates a chance to inform and encourage sustainable practices. An example of event tourism would be the music festival South by Southwest that is hosted in Austin, Texas annually. Every year people from all over the world flock to the city for one week to sit in on technology talks and see bands perform. People are drawn here to experience something that they are not able to experience in their hometown, which defines event tourism.
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