Travel outside a person's local area for leisure was largely confined to wealthy classes, who at times travelled to distant parts of the world, to see great buildings and works of art, learn new languages, experience new cultures, enjoy pristine nature and to taste different cuisines. As early as Shulgi, however, kings praised themselves for protecting roads and building way stations for travellers. Travelling for pleasure can be seen in Egypt as early on as 1500 BC. Ancient Roman tourists during the Republic would visit spas and coastal resorts such as Baiae. They were popular among the rich. The Roman upper class used to spend their free time on land or at sea and travelled to their villa urbana or villa maritima. Numerous villas were located in Campania, around Rome and in the northern part of the Adriatic as in Barcola near Trieste. Pausanias wrote his Description of Greece in the second century AD. In ancient China, nobles sometimes made a point of visiting Mount Tai and, on occasion, all five Sacred Mountains.
Medieval
By the post-classical era, many religions, including Christianity, Buddhism, and Islam had developed traditions of pilgrimage. The Canterbury Tales (c. 1390s), which uses a pilgrimage as a framing device, remains a classic of English literature, and Journey to the West (c. 1592), which holds a seminal place in Chinese literature, has a Buddhist pilgrimage at the center of its narrative.
In medieval Italy, Petrarch wrote an allegorical account of his 1336 ascent of Mont Ventoux that praised the act of travelling and criticized frigida incuriositas (a 'cold lack of curiosity'); this account is regarded as one of the first known instances of travel being undertaken for its own sake. The Burgundian poet Michault Taillevent later composed his own horrified recollections of a 1430 trip through the Jura Mountains.
In China, 'travel record literature' became popular during the Song Dynasty (960–1279). Travel writers such as Fan Chengda (1126–1193) and Xu Xiake (1587–1641) incorporated a wealth of geographical and topographical information into their writing, while the 'daytrip essay' Record of Stone Bell Mountain by the noted poet and statesman Su Shi (1037–1101) presented a philosophical and moral argument as its central purpose.
Grand Tour
Modern tourism can be traced to what was known as the Grand Tour, which was a traditional trip around Europe (especially Germany and Italy), undertaken by mainly upper-class European young men of means, mainly from Western and Northern European countries. In 1624, the young Prince of Poland, Ladislaus Sigismund Vasa, the eldest son of Sigismund III, embarked on a journey across Europe, as was in custom among Polish nobility. He travelled through territories of today's Germany, Belgium, the Netherlands, where he admired the siege of Breda by Spanish forces, France, Switzerland to Italy, Austria, and the Czech Republic. It was an educational journey and one of the outcomes was introduction of Italian opera in the Polish–Lithuanian Commonwealth.
The custom flourished from about 1660 until the advent of large-scale rail transit in the 1840s and generally followed a standard itinerary. It was an educational opportunity and rite of passage. Though primarily associated with the British nobility and wealthy landed gentry, similar trips were made by wealthy young men of Protestant Northern European nations on the Continent, and from the second half of the 18th century some South American, US, and other overseas youth joined in. The tradition was extended to include more of the middle class after rail and steamship travel made the journey easier, and Thomas Cook made the "Cook's Tour" a byword.
The Grand Tour became a status symbol for upper-class students in the 18th and 19th centuries. In this period, Johann Joachim Winckelmann's theories about the supremacy of classic culture became very popular and appreciated in the European academic world. Artists, writers, and travellers (such as Goethe) affirmed the supremacy of classic art of which Italy, France, and Greece provide excellent examples. For these reasons, the Grand Tour's main destinations were to those centers, where upper-class students could find rare examples of classic art and history.
The New York Times recently described the Grand Tour in this way:
Three hundred years ago, wealthy young Englishmen began taking a post-Oxbridge trek through France and Italy in search of art, culture and the roots of Western civilization. With nearly unlimited funds, aristocratic connections and months or years to roam, they commissioned paintings, perfected their language skills and mingled with the upper crust of the Continent.
— Gross, Matt., Lessons From the Frugal Grand Tour." New York Times 5 September 2008.
The primary value of the Grand Tour, it was believed, laid in the exposure both to the cultural legacy of classical antiquity and the Renaissance, and to the aristocratic and fashionably polite society of the European continent.
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