Wednesday, 2 April 2025

Experiential tourism


 Experiential travel (or "immersion travel") is one of the major market trends in the modern tourism industry. It is an approach to travelling which focuses on experiencing a country, city or particular place by connecting to its history, people, food and culture.


The term "experiential travel" has been mentioned in publications since 1985, but it was not discovered as a meaningful market trend until much later.

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