Event tourism

This type of tourism is focused on tourists coming into a region to either participate in an event or to see an organized event put on by the city/region. This type of tourism can also fall under sustainable tourism as well and companies that create a sustainable event to attend open up a chance to not only the consumer but their workers to learn and develop from the experience. Creating a sustainable atmosphere creates a chance to inform and encourage sustainable practices. An example of event tourism would be the music festival South by Southwest that is hosted in Austin, Texas annually. Every year people from all over the world flock to the city for one week to sit in on technology talks and see bands perform. People are drawn here to experience something that they are not able to experience in their hometown, which defines event tourism.

Medical tourism and Educational tourism

 

Medical tourism

When there is a significant price difference between countries for a given medical procedure, particularly in Southeast Asia, India, Sri Lanka, Eastern Europe, Cuba and Canada where there are different regulatory regimes, in relation to particular medical procedures (e.g. dentistry), travelling to take advantage of the price or regulatory differences is often referred to as "medical tourism".

Educational tourism

Educational tourism is developed because of the growing popularity of teaching and learning of knowledge and the enhancing of technical competency outside of the classroom environment. Brent W. Ritchie, publisher of Managing Educational Tourism, created a study of a geographic subdivision to demonstrate how tourism educated high school students participating in foreign exchange programs over the last 15 years. In educational tourism, the main focus of the tour or leisure activity includes visiting another country to learn about the culture, study tours, or to work and apply skills learned inside the classroom in a different environment, such as in the International Practicum Training Program. In 2018, one impact was many exchange students traveled to America to assist students financially in order to maintain their secondary education.

Recession tourism

 Recession tourism is a travel trend which evolved by way of the world economic crisis. Recession tourism is defined by low-cost and high-value experiences taking place at once-popular generic retreats. Various recession tourism hotspots have seen business boom during the recession thanks to comparatively low costs of living and a slow world job market suggesting travellers are elongating trips where their money travels further. This concept is not widely used in tourism research. It is related to the short-lived phenomenon that is more widely known as staycation. In general, studies have primarily focused on the short-term effects of the crisis on tourism demand, often overlooking the long-term implications for the competitive positioning of the impacted destinations.

Pro-poor tourism

 Pro-poor tourism, which seeks to help the poorest people in developing countries, has been receiving increasing attention by those involved in development; the issue has been addressed through small-scale projects in local communities and through attempts by Ministries of Tourism to attract large numbers of tourists. Research by the Overseas Development Institute suggests that neither is the best way to encourage tourists' money to reach the poorest as only 25% or less (far less in some cases) ever reaches the poor; successful examples of money reaching the poor include mountain-climbing in Tanzania and cultural tourism in Luang Prabang, Laos. There is also the possibility of pro-poor tourism principles being adopted in centre sites of regeneration in the developed world.

Volunteer tourism

 Volunteer tourism (or voluntourism) is growing as a largely Western phenomenon, with volunteers travelling to aid those less fortunate than themselves in order to counter global inequalities. Wearing (2001) defines volunteer tourism as applying "to those tourists who, for various reasons, volunteer in an organised way to undertake holidays that might involve aiding or alleviating the material poverty of some groups in society". VSO was founded in the UK in 1958 and the US Peace Corps was subsequently founded in 1960. These were the first large scale voluntary sending organisations, initially arising to modernise less economically developed countries, which it was hoped would curb the influence of communism.

This form of tourism is largely praised for its more sustainable approach to travel, with tourists attempting to assimilate into local cultures, and avoiding the criticisms of consumptive and exploitative mass tourism. However, increasingly, voluntourism is being criticised by scholars who suggest it may have negative effects as it begins to undermine local labour, and force unwilling host communities to adopt Western initiatives, while host communities without a strong heritage fail to retain volunteers who become dissatisfied with experiences and volunteer shortages persist. Increasingly, organisations such as VSO have been concerned with community-centric volunteer programmes where power to control the future of the community is in the hands of local people.

Ecotourism

 Ecotourism, also known as ecological tourism, is responsible travel to fragile, pristine, and usually protected areas that strives to be low-impact and (often) small-scale. It helps educate the traveller; provides funds for conservation; directly benefits the economic development and political empowerment of local communities, and fosters respect for different cultures and for human rights. Take only memories and leave only footprints is a very common slogan in protected areas. Tourist destinations are shifting to low carbon emissions following the trend of visitors more focused in being environmentally responsible adopting a sustainable behavior.

Sustainable tourism

 Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Sustainable tourism should embrace concerns for environmental protection, social equity, and the quality of life, cultural diversity, and a dynamic, viable economy delivering jobs and prosperity for all. It has its roots in sustainable development and there can be some confusion as to what "sustainable tourism" means. 23  There is now broad consensus that tourism should be sustainable. In fact, all forms of tourism have the potential to be sustainable if planned, developed and managed properly. Tourist development organizations are promoting sustainable tourism practices in order to mitigate negative effects caused by the growing impact of tourism, for example its environmental impacts.

The United Nations World Tourism Organization emphasized these practices by promoting sustainable tourism as part of the Sustainable Development Goals, through programs like the International Year for Sustainable Tourism for Development in 2017. There is a direct link between sustainable tourism and several of the 17 Sustainable Development Goals (SDGs). 26  Tourism for SDGs focuses on how SDG 8 ("decent work and economic growth"), SDG 12 ("responsible consumption and production") and SDG 14 ("life below water") implicate tourism in creating a sustainable economy. According to the World Travel & Tourism Travel, tourism constituted "10.3 percent to the global gross domestic product, with international tourist arrivals hitting 1.5 billion marks (a growth of 3.5 percent) in 2019" and generated $1.7 trillion export earnings yet, improvements are expected to be gained from suitable management aspects and including sustainable tourism as part of a broader sustainable development strategy.

Recent developments

 

There has been an up-trend in tourism over the last few decades,[vague] especially in Europe, where international travel for short breaks is common. Tourists have a wide range of budgets and tastes, and a wide variety of resorts and hotels have developed to cater for them. For example, some people prefer simple beach vacations, while others want more specialized holidays, quieter resorts, family-oriented holidays, or niche market-targeted destination hotels.

The developments in air transport infrastructure, such as jumbo jets, low-cost airlines, and more accessible airports have made many types of tourism more affordable. A major factor in the relatively low cost of air travel is the tax exemption for aviation fuels. The WHO estimated in 2009 that there are around half a million people on board aircraft at any given time. There have also been changes in lifestyle, for example, some retirement-age people sustain year-round tourism. This is facilitated by internet sales of tourist services. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor-made package requested by the customer upon impulse.

There have been a few setbacks in tourism, such as the September 11 attacks and terrorist threats to tourist destinations, such as in Bali and several European cities. Also, on 26 December 2004, a tsunami, caused by the 2004 Indian Ocean earthquake, hit the Asian countries on the Indian Ocean, including the Maldives. Thousands of people died including many tourists. This, together with the vast clean-up operations, stopped or severely hampered tourism in the area for a time.

Individual low-price or even zero-price overnight stays have become more popular in the 2000s, especially with a strong growth in the hostel market and services like CouchSurfing and airbnb being established. There has also been examples of jurisdictions wherein a significant portion of GDP is being spent on altering the primary sources of revenue towards tourism, as has occurred for instance in Dubai.

Modern day tourism (Winter tourism)

 St. Moritz, Switzerland became the cradle of the developing winter tourism in the 1860s: hotel manager Johannes Badrutt invited some summer guests from England to return in the winter to see the snowy landscape, thereby inaugurating a popular trend. It was, however, only in the 1970s when winter tourism took over the lead from summer tourism in many of the Swiss ski resorts. Even in winter, up to one third of all guests (depending on the location) consist of non-skiers.

Major ski resorts are located mostly in the various European countries (e.g. Andorra, Austria, Bulgaria, Bosnia and Herzegovina, Croatia, Czech Republic, Cyprus, Finland, France, Germany, Greece, Iceland, Italy, Norway, Latvia, Lithuania, Poland, Romania, Serbia, Sweden, Slovakia, Slovenia, Spain, Switzerland, Turkey), Canada, the United States (e.g. Montana, Utah, Colorado, California, Wyoming, Vermont, New Hampshire, New York) Argentina, New Zealand, Japan, South Korea, Chile, and Lebanon.

Modern day tourism (Niche tourism )

Niche tourism refers to the specialty forms of tourism that have emerged over the years, each with its own adjective. Many of these terms have come into common use by the tourism industry and academics. Others are emerging concepts that may or may not gain popular usage. Examples of the more common niche tourism markets are:

• Agritourism
• Birth tourism
• Coastal island tourism
• Culinary tourism
• Cultural tourism
• Dark tourism (also called "black tourism" or "grief tourism")
• Eco tourism
• Extreme tourism
• Film tourism
• Geotourism
• Heritage tourism
• LGBT tourism
• Medical tourism
• Nautical tourism
• Pop-culture tourism
• Religious tourism
• Sex tourism
• Slum tourism
• Sports tourism
• Tallest buildings tourism
• Trains tourism (e.g., steam and model railways)
• Virtual tourism
• War tourism
• Wellness tourism
• Wildlife tourism

Other terms used for niche or specialty travel forms include the term "destination" in the descriptions, such as destination weddings, and terms such as location vacation.

Modern day tourism (Mass tourism)

 Mass tourism and its tourist attractions have emerged as among the most iconic demonstration of western consumer societies. Academics have defined mass tourism as travel by groups on pre-scheduled tours, usually under the organization of tourism professionals. This form of tourism developed during the second half of the 19th century in the United Kingdom and was pioneered by Thomas Cook. Cook took advantage of Europe's rapidly expanding railway network and established a company that offered affordable day trip excursions to the masses, in addition to longer holidays to Continental Europe, India, Asia and the Western Hemisphere which attracted wealthier customers. By the 1890s over 20,000 tourists per year used Thomas Cook & Son.

The relationship between tourism companies, transportation operators and hotels is a central feature of mass tourism. Cook was able to offer prices that were below the publicly advertised price because his company purchased large numbers of tickets from railroads. One contemporary form of mass tourism, package tourism, still incorporates the partnership between these three groups.

Travel developed during the early 20th century and was facilitated by the development of the automobiles and later by airplanes. Improvements in transport allowed many people to travel quickly to places of leisure interest so that more people could begin to enjoy the benefits of leisure time.

In Continental Europe, early seaside resorts included: Heiligendamm, founded in 1793 at the Baltic Sea, being the first seaside resort; Ostend, popularized by the people of Brussels; Boulogne-sur-Mer and Deauville for the Parisians; Taormina in Sicily. In the United States, the first seaside resorts in the European style were at Atlantic City, New Jersey and Long Island, New York.

By the mid-20th century, the Mediterranean Coast became the principal mass tourism destination. The 1960s and 1970s saw mass tourism play a major role in the Spanish economic "miracle".

In the 1960s and 1970s, scientists discussed negative socio-cultural impacts of tourism on host communities. Since the 1980s the positive aspects of tourism began to be recognized as well.

In more recent times, mass tourism is something which has become a negative experience for local residents of cities and destinations that experience heavy tourism, especially in summer months. In July 2024 for example, protests by local residents in Barcelona, Spain were held in the city, where ″thousands of people joined an anti-tourism protest amid rising housing costs.

Cruise ships

 Cruising is a popular form of water tourism. Leisure cruise ships were introduced by the P&O in 1844, sailing from Southampton to destinations such as Gibraltar, Malta and Athens. In 1891, German businessman Albert Ballin sailed the ship Augusta Victoria from Hamburg into the Mediterranean Sea. 29 June 1900 saw the launching of the first purpose-built cruise ship was Prinzessin Victoria Luise, built in Hamburg for the Hamburg America Line.

Tourism, cultural heritage and UNESCO

 Cultural and natural heritage are in many cases the absolute basis for worldwide tourism. Cultural tourism is one of the mega-trends that is reflected in massive numbers of overnight stays and sales. As UNESCO is increasingly observing, the cultural heritage is needed for tourism, but also endangered by it. The "ICOMOS - International Cultural Tourism Charter" from 1999 is already dealing with all of these problems. As a result of the tourist hazard, for example, the Lascaux cave was rebuilt for tourists. Overtourism is an important buzzword in this area. Furthermore, the focus of UNESCO in war zones is to ensure the protection of cultural heritage in order to maintain this future important economic basis for the local population. And there is intensive cooperation between UNESCO, the United Nations, the United Nations peacekeeping and Blue Shield International. There are extensive international and national considerations, studies and programs to protect cultural assets from the effects of tourism and those from war. In particular, it is also about training civilian and military personnel. But the involvement of the locals is particularly important. The founding president of Blue Shield International Karl von Habsburg summed it up with the words: "Without the local community and without the local participants, that would be completely impossible.

Economic significance of tourism

 The tourism industry, as part of the service sector, has become an important source of income for many regions and even for entire countries. The Manila Declaration on World Tourism of 1980 recognized its importance as "an activity essential to the life of nations because of its direct effects on the social, cultural, educational, and economic sectors of national societies, and on their international relations.

Tourism brings large amounts of income into a local economy in the form of payment for goods and services needed by tourists, accounting as of 2011 for 30% of the world's trade in services, and, as an invisible export, for 6% of overall exports of goods and services. It also generates opportunities for employment in the service sector of the economy associated with tourism. It is also claimed that travel broadens the mind.

The hospitality industries which benefit from tourism include transportation services (such as airlines, cruise ships, transits, trains and taxicabs); lodging (including hotels, hostels, homestays, resorts and renting out rooms); and entertainment venues (such as amusement parks, restaurants, casinos, festivals, shopping malls, music venues, and theatres). This is in addition to goods bought by tourists, including souvenirs.

On the flip-side, tourism can degrade people and sour relationships between host and guest. Tourism frequently also puts additional pressure on the local environment.

The economic foundations of tourism are essentially the cultural assets, the cultural property and the nature of the travel location. The World Heritage Sites are particularly worth mentioning today because they are real tourism magnets. But even a country's current or former form of government can be decisive for tourism. For example, the fascination of the British royal family brings millions of tourists to Great Britain every year and thus the economy around £550 million a year. The Habsburg family can be mentioned in Central Europe. According to estimates, the Habsburg brand should generate tourism sales of 60 million euros per year for Vienna alone. The tourist principle "Habsburg sells" applies.

History travel Tourism

 

Ancient 

Travel outside a person's local area for leisure was largely confined to wealthy classes, who at times travelled to distant parts of the world, to see great buildings and works of art, learn new languages, experience new cultures, enjoy pristine nature and to taste different cuisines. As early as Shulgi, however, kings praised themselves for protecting roads and building way stations for travellers. Travelling for pleasure can be seen in Egypt as early on as 1500 BC. Ancient Roman tourists during the Republic would visit spas and coastal resorts such as Baiae. They were popular among the rich. The Roman upper class used to spend their free time on land or at sea and travelled to their villa urbana or villa maritima. Numerous villas were located in Campania, around Rome and in the northern part of the Adriatic as in Barcola near Trieste. Pausanias wrote his Description of Greece in the second century AD. In ancient China, nobles sometimes made a point of visiting Mount Tai and, on occasion, all five Sacred Mountains.

Medieval

By the post-classical era, many religions, including Christianity, Buddhism, and Islam had developed traditions of pilgrimage. The Canterbury Tales (c. 1390s), which uses a pilgrimage as a framing device, remains a classic of English literature, and Journey to the West (c. 1592), which holds a seminal place in Chinese literature, has a Buddhist pilgrimage at the center of its narrative.

In medieval Italy, Petrarch wrote an allegorical account of his 1336 ascent of Mont Ventoux that praised the act of travelling and criticized frigida incuriositas (a 'cold lack of curiosity'); this account is regarded as one of the first known instances of travel being undertaken for its own sake. The Burgundian poet Michault Taillevent later composed his own horrified recollections of a 1430 trip through the Jura Mountains.

In China, 'travel record literature' became popular during the Song Dynasty (960–1279). Travel writers such as Fan Chengda (1126–1193) and Xu Xiake (1587–1641) incorporated a wealth of geographical and topographical information into their writing, while the 'daytrip essay' Record of Stone Bell Mountain by the noted poet and statesman Su Shi (1037–1101) presented a philosophical and moral argument as its central purpose.

Grand Tour

Modern tourism can be traced to what was known as the Grand Tour, which was a traditional trip around Europe (especially Germany and Italy), undertaken by mainly upper-class European young men of means, mainly from Western and Northern European countries. In 1624, the young Prince of Poland, Ladislaus Sigismund Vasa, the eldest son of Sigismund III, embarked on a journey across Europe, as was in custom among Polish nobility. He travelled through territories of today's Germany, Belgium, the Netherlands, where he admired the siege of Breda by Spanish forces, France, Switzerland to Italy, Austria, and the Czech Republic. It was an educational journey and one of the outcomes was introduction of Italian opera in the Polish–Lithuanian Commonwealth.

The custom flourished from about 1660 until the advent of large-scale rail transit in the 1840s and generally followed a standard itinerary. It was an educational opportunity and rite of passage. Though primarily associated with the British nobility and wealthy landed gentry, similar trips were made by wealthy young men of Protestant Northern European nations on the Continent, and from the second half of the 18th century some South American, US, and other overseas youth joined in. The tradition was extended to include more of the middle class after rail and steamship travel made the journey easier, and Thomas Cook made the "Cook's Tour" a byword.

The Grand Tour became a status symbol for upper-class students in the 18th and 19th centuries. In this period, Johann Joachim Winckelmann's theories about the supremacy of classic culture became very popular and appreciated in the European academic world. Artists, writers, and travellers (such as Goethe) affirmed the supremacy of classic art of which Italy, France, and Greece provide excellent examples. For these reasons, the Grand Tour's main destinations were to those centers, where upper-class students could find rare examples of classic art and history.

The New York Times recently described the Grand Tour in this way:

Three hundred years ago, wealthy young Englishmen began taking a post-Oxbridge trek through France and Italy in search of art, culture and the roots of Western civilization. With nearly unlimited funds, aristocratic connections and months or years to roam, they commissioned paintings, perfected their language skills and mingled with the upper crust of the Continent.

— Gross, Matt., Lessons From the Frugal Grand Tour." New York Times 5 September 2008.

The primary value of the Grand Tour, it was believed, laid in the exposure both to the cultural legacy of classical antiquity and the Renaissance, and to the aristocratic and fashionably polite society of the European continent.

Emergence of leisure travel

 

Leisure travel was associated with the Industrial Revolution in the United Kingdom – the first European country to promote leisure time to the increasing industrial population. Initially, this applied to the owners of the machinery of production, the economic oligarchy, factory owners and traders. These comprised the new middle class. Cox & Kings was the first official travel company to be formed in 1758.

The British origin of this new industry is reflected in many place names. In Nice, France, one of the first and best-established holiday resorts on the French Riviera, the long esplanade along the seafront is known to this day as the Promenade des Anglais; in many other historic resorts in continental Europe, old, well-established palace hotels have names like the Hotel Bristol, Hotel Carlton, or Hotel Majestic – reflecting the dominance of English customers.

A pioneer of the travel agency business, Thomas Cook's idea to offer excursions came to him while waiting for the stagecoach on the London Road at Kibworth. With the opening of the extended Midland Counties Railway, he arranged to take a group of 540 temperance campaigners from Leicester Campbell Street station to a rally in Loughborough, eleven miles (18 km) away. On 5 July 1841, Thomas Cook arranged for the rail company to charge one shilling per person; this included rail tickets and food for the journey. Cook was paid a share of the fares charged to the passengers, as the railway tickets, being legal contracts between company and passenger, could not have been issued at his own price.[clarification needed] This was the first privately chartered excursion train to be advertised to the general public; Cook himself acknowledged that there had been previous, unadvertised, private excursion trains. During the following three summers he planned and conducted outings for temperance societies and Sunday school children. In 1844, the Midland Counties Railway Company agreed to make a permanent arrangement with him, provided he found the passengers. This success led him to start his own business running rail excursions for pleasure, taking a percentage of the railway fares.

In 1855, he planned his first excursion abroad, when he took a group from Leicester to Calais to coincide with the Paris Exhibition. The following year he started his "grand circular tours" of Europe. During the 1860s he took parties to Switzerland, Italy, Egypt, and the United States. Cook established "inclusive independent travel", whereby the traveller went independently but his agency charged for travel, food, and accommodation for a fixed period over any chosen route. Such was his success that the Scottish railway companies withdrew their support between 1862 and 1863 to try the excursion business for themselves.

International tourism

 International tourism is tourism that crosses national borders. Globalisation has made tourism a popular global leisure activity. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes". The World Health Organization (WHO) estimates that up to 500,000 people are in flight at any one time.

In 2010, international tourism reached US$919B, growing 6.5% over 2009, corresponding to an increase in real terms of 4.7%. In 2010, there were over 940 million international tourist arrivals worldwide. By 2016 that number had risen to 1,235 million, producing $1.22 trillion USD in destination spending. The COVID-19 crisis had significant negative effects on international tourism significantly slowing the overall increasing trend.

International tourism has significant impacts on the environment, exacerbated in part by the problems created by air travel but also by other issues, including wealthy tourists bringing lifestyles that stress local infrastructure, water and trash systems among others.

Tourism products

 Tourism products 

a combination of tangible and intangible elements, such as natural, cultural, and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle".

Tourism product covers a wide variety of services including

  Accommodation services from low-cost homestays to five-star hotels

  Hospitality services including food and beverage serving centers

  Health care services like massages

  All modes of transport, its booking and rental

  Travel agencies, guided tours and tourist guides

  Cultural services such as religious monuments, museums, and historical places

  Shopping

 
Additional travel services like airport parking, airport hotels and travel insurance

Etymology and Definitions

 Etymology

The English-language word tourist was used in 1772 and tourism in 1811. These words derive from the word tour, which comes from Old English turian from Old French torner from Latin tornare- "to turn on a lathe", which is itself from Ancient Greek tornos (τόρνος) - "lathe".

Definitions

In 1936, the League of Nations defined a foreign tourist as "someone traveling abroad for at least twenty-four hours". Its successor, the United Nations, amended this definition in 1945, by including a maximum stay of six months.

In 1941, Hunziker and Kraft defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents, insofar as they do not lead to permanent residence and are not connected with any earning activity. In 1976, the Tourism Society of England's definition was: "Tourism is the temporary, short-term movement of people to destinations outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes. "In 1981, the International Association of Scientific Experts in Tourism defined tourism in terms of particular activities chosen and undertaken outside the home.

In 1994, the United Nations identified three forms of tourism in its Recommendations on Tourism Statistics:

Domestic tourism, involving residents of the given country traveling only within this country

Inbound tourism, involving non-residents traveling in the given country

Outbound tourism, involving residents traveling in another country

Other groupings derived from the above grouping:

National tourism, a combination of domestic and outbound tourism

Regional tourism, a combination of domestic and inbound tourism

International tourism, a combination of inbound and outbound tourism

The terms tourism and travel are sometimes used interchangeably. In this context, travel has a similar definition to tourism but implies a more purposeful journey. The terms tourism and tourist are sometimes used pejoratively, to imply a shallow interest in the cultures or locations visited. By contrast, traveller is often used as a sign of distinction. The sociology of tourism has studied the cultural values underpinning these distinctions and their implications for class relations.

The first sunrise seen from the torii gate on the sea, which is considered a sacred place (Ōarai in Japan)

There are many varieties of tourism. Of those types, there are multiple forms of outdoor-oriented tourism. Outdoor tourism is generally categorized into nature, eco, and adventure tourism (NEAT). These categories share many similarities but also have specific unique characteristics. Nature tourism generally encompasses tourism activities that would take place outside. Nature tourism appeals to a large audience of tourists and many may not know they are participating in this form of tourism. This type of tourism has a low barrier to entry and is accessible to a large population. Ecotourism focuses on education, maintaining a social responsibility for the community and the environment, as well as centering economic growth around the local economy. Weaver describes ecotourism as sustainable nature-based tourism. Ecotourism is more specific than nature tourism and works toward accomplishing a specific goal through the outdoors. Finally, we have adventure tourism. Adventure tourism is the most extreme of the categories and includes participation in activities and sports that require a level of skill or experience, risk, and physical exertion. Adventure tourism often appeals less to the general public than nature and ecotourism and tends to draw in individuals who partake in such activities with limited marketing.

It is important to understand that these definitions may vary. Perceived risk in adventure tourism is subjective and may change for each individual.

: Examples of these tourism types include...

: Nature tourism

: Hiking, walking, camping

: Ecotourism

: Guided tours focusing on educating, summer camps, outdoor classes

 

Adventure tourism

: White water rafting, ice climbing, mountaineering